SUSTAINABLE TOURISM GAINS GROUND TRAVEL AS ELECTION CRITERIA.
Experts say that is priced right, BUT PLAIN NON LOW COST.
Citizens are increasingly aware that it is possible to enjoy the holidays, with all its amenities, without harming the environment and maintaining respect for the culture and diversity of destinations. The sustainable tourism thus becomes a value on the rise as a criterion of choice of places to visit, although it is not a low cost mode.
52% of travelers around the world says that this year would like to choose a holiday destination considering the possibility of reducing the environmental impact or that their activities benefit the local community, according to the findings of a survey Booking.com 32,000 for travelers from 16 countries.
In 2014, only 10% opted for sustainable travel (ecological, volunteer, shelter holiday on a farm or at a campsite). In addition, two studies carried out by researchers from the universities of Extremadura and Jaén indicate that tourists are increasingly demanding that destinations are managed sustainably .
Susana also Conde, founder of AGROTRAVEL Responsible Tourism, one of the travel agencies in Spain pioneers in this practice, says that more and more travelers who appreciate destiny, restaurants, hotels and other infrastructure are sustainable.
What is sustainable tourism? It is often identified with a mode of travel that respects the environment, but goes further. "It's not a product or a niche market. It is a philosophy," Conde said. Clarifies that "one thing is ecotourism, sustainable tourism that is nature, but all No nature tourism is sustainable."
For example, walking can become an unsustainable practice if residues are left or if any contribution to the local economy is not as consuming a drink in the pub.
It aims to promote a more equitable distribution of tourism revenue that benefits the local population and improve its economy. Even t he urban destinations are already working in this mode. Cities like New York or Paris offer guidelines for this purpose, and "does not mean that sustainable destinations, but have identified an offer to the traveler looking for this type of tourism," said Susana Conde.
How do you work these agencies?
They are distinguished by their product and how they manage. "We have a plan of environmental management, reconciliation of work and family life. All management of the agency must be consistent with sustainable tourism, "he adds. In addition, hiring local purchasing criteria prevail, as we tried to work with local management and accommodation property, which have sustainability policies; always with local guides. We try to bring travelers to the local reality. "
Excludes from its programming to some countries that do not respect human or by the absence of democratic rights movements.
In Spain, this type of traveler is still a minority. Usually between 35 and 55, the majority are women and enjoy a lifestyle consistent with this philosophy. It is less common among younger, because "sustainable tourism will never be low cost.
Has a fair price, but not low cost, and young people generally do not have sufficient resources, "says the director of AGROTRAVEL, the only receptive travel agency in Spain in this field, says its founder. In this sense, he explained that foreigners who come to Spain are mostly British, Dutch, German, French, Nordic, American and Canadian. Also remarkable is the Latin American market due to the growth of its middle class because they are ahead of Spain in such initiatives. They have a medium-high purchasing power and a good cultural level.
This report is part of the magazine HOSTELTUR months from July to August .